IWC Schaffhausen

January 18, 2024

Watch Brands Are Part of a ‘Renaissance’ on the Champs-Élysées

As the Paris Olympics near, the famed avenue is getting a makeover, with Panerai, Montblanc and others unveiling new and renovated spaces. Often described as “the […]
June 15, 2023

Think A.I. is Coming for the Watch World? It’s Already There.

A few brands concede that they use chatbots to generate social media posts and mood boards, but for the most part their use remains “in the […]
April 3, 2023

Swiss Watch Leaders Are Eager to Make Up for Lost Time in China

Brands seem determined to make the most of the bounce in luxury spending that they have anticipated since Beijing ended its zero-Covid policy. After three years […]
January 16, 2018

Watchmaking’s New Favorite? Ceramic

Advertisement Step aside gold, and make way titanium and steel. Ceramic, the high-tech material first introduced to watchmaking by IWC Schaffhausen and Rado in the ’80s, […]
January 16, 2018

Watches: IWC Schaffhausen Celebrates 150 Years

Advertisement GENEVA — In 1868, a 27-year-old American engineer named Florentine Ariosto Jones arrived in Schaffhausen, a Rhine River town in the German-speaking part of Switzerland, […]
November 15, 2017

In South Korea, Weddings and Watches

SEOUL, South Korea — When young South Koreans are engaged, their thoughts often turn to wedding venues, guest lists — and Swiss watches. “In Korea, there […]
March 23, 2017

Time to Sell Online?

Over the last decade, as luxury retailers large and small grew to accept — then embrace — e-commerce, most Swiss watchmakers struck a tone of defiance, […]
March 23, 2017

The Watch Collector in Black

HONG KONG — Watch collectors often focus on a certain niche once they start getting serious. For some, it is all about key models of a […]
November 27, 2016

Going Beyond Time

Every year has its new watches and novelties that wow with good looks and mechanical wizardry. But among those timepieces are a few that give a […]