Madison Malone Kircher

July 21, 2023

Are Influencers on Strike Too?

The Hollywood work stoppage could shake up your For You page. Jenna Schoenefeld for The New York Times Hollywood’s actors are on strike. Many social media […]
July 17, 2023

PinkyDoll Mesmerized the Internet With Her Imitations of Video Game Characters

Her TikTok catchphrase, “Ice cream so good,” has become a meme. If you watch a livestream video hosted by the TikTok creator PinkyDoll, it won’t be […]
June 21, 2023

What Partygoers Wore to a Gwyneth Paltrow-Themed Drag Show in NYC

Gwyneth Paltrow has been popping up in unexpected places this year. She was in court in March, dressed impeccably, and won $1 after being found not […]
May 24, 2023

‘Bama Rush’ Documentary Reaction

A new documentary chronicles the TikTok-fueled phenomenon of sorority rush at the University of Alabama. Those who lived through it have thoughts. Last year, as rumors […]
April 19, 2023

Taylor Swift Mania: Fans Seek Sweatshirt

TAMPA, Fla. — Did you hear about the women who hid all night underneath the truck? Rumors were flying outside the Raymond James Stadium more than […]
March 9, 2023

Nell Mescal on Music and Her Brother Paul’s Oscar Nomination

The 19-year-old singer-songwriter says she doesn’t want to go viral, but her reaction to her brother’s Oscar nomination made her an internet microcelebrity just the same. […]
February 10, 2023

Who’s Rooting for Whom at the Super Bowl?

The Kansas City Chiefs and the Philadelphia Eagles will have plenty of celebrities cheering them on. Stars — they’re nothing like us. Except some of them, […]
December 17, 2022

Welcome to RageTok: Why Anger Is the Genre of Choice

Is there anything more pleasurable to watch online than second-hand anger? In theory, Kendra Matthies’s TikTok posts should be nothing but joy. Ms. Matthies, 24, is […]
December 16, 2022

What Is Buccal Fat? And Why Is Everyone Obsessed With Removing It?

What even is buccal fat? Before you ask, it’s pronounced like buckle. Buccal fat became the talk of some corners of the internet this week after […]
December 1, 2022

Spotify Wrapped 2022: Why the Platform Told Us All We Were Onions

This year the platform told us all we were onions. Why? Spotify thinks you’re an onion. The platform’s annual Spotify Wrapped feature, which shows users what […]