ROBIN SWITHINBANK

March 5, 2024

New Vuitton Watches Showcase Artisanal Skills

Six specialists worked on three timepieces that feature enameling, marquetry, engraving and several other techniques. Louis Vuitton’s watchmaking division has doubled down on its ambitions to […]
January 18, 2024

Recreating a Nearly Defunct, but Long Admired, Watch Brand

As Breitling takes over Universal Genève, it reveals its strategy for making the brand successful again. Breitling’s announcement in December that it had acquired the all-but […]
November 7, 2023

Tissot Says Youth-Oriented Marketing Has Paid Off

The company does not disclose sales, but its chief executive maintains that sporty designs and a video blitz have helped double-digit growth this year. For some […]
September 13, 2023

A New App Lets You Read All About Watch World News

A founder of the Watch Space, an iPhone app, said it is meant to have a “neutral” approach to information. One of the co-founders of a […]
July 23, 2023

It’s Simple: Fewer Watches, Higher Prices

“Let’s face the reality,” one executive said, “this is a trend in the luxury business. And we are part of that business.” In 2022, the value […]
August 10, 2022

MoonSwatch: Has the Frenzy Changed the Future?

Five months after the watch collection’s chaotic debut, experts still are debating its effects while others mourn the end of sedate sales. LONDON — Sometime in […]
July 22, 2022

Want a New Watch? Put Your Name Right Here.

Waiting lists are becoming more common, and everyone has a different opinion on the reason. Luxury watch brands have always liked the concept of a waiting […]
March 8, 2022

A Watch Brand Is (Quickly) Reborn

It took new management only six months to introduce a watch at HYT, a quirky brand that uses fluorescent liquid to indicate time. When it was […]
April 30, 2020

Chanel’s ‘Fashion Watch’ Set the Fashion

PARIS — In the online forums where watch nerds and collectors gather to discuss the industry and grumble about brand marketing and rocketing prices, the Chanel […]
January 12, 2020

Patek Philippe Commands the Future

GENEVA — Thierry Stern looked pleased when, in an interview in early December, he said 2019 would be a record year for Patek Philippe. “I’m not […]