From his family store in northern Italy, Ennio Barozzii has developed a reputation for finding -- or making -- the right watch for his demanding customers.
Watchmakers are creating short films, complete with celebrities and special effects, to subtly associate their brands with derring-do, humor and style.
Boutique watchmakers are celebrating the impractical as they introduce the fruits of partnerships with artists like Brian Donnelly, or KAWS, known for his 16-foot sculpture of a gray cartoon mouse.