De Beers Group

May 8, 2025

Would You Buy Your Diamond Engagement Ring at Walmart?

The popularity of synthetic stones has sent the market for natural diamonds crashing. With consumers confused about how to tell the difference, how can a market […]
May 26, 2023

Digital Interactions Are Just Part of a Jewelry Sale Now

Brands find that some of their customers’ pandemic-era buying habits are here to stay. It has been more than a year since Covid-19 restrictions faded away […]
May 17, 2017

On the Red Carpet: Stars, Diamonds and Style

When Charlize Theron wore a mismatched pair of mega-diamond earrings to the Academy Awards in February, social media went into overdrive. Echoing the recent tide of […]
December 5, 2016

At De Beers: Millennials and Diamonds

LONDON — “Maybe we won’t ever get married, and maybe we will … but it will be wild, it will be kind, and it will be […]