E-Commerce

March 22, 2024
Published by Jordyn Holman and Julie Creswell at March 22, 2024
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With TikTok Under Fire, Brands That Rely on It Worry

Many companies, particularly in the beauty and fashion industries, have boosted sales through the platform. They don’t really have a backup plan. Amid debate in Washington […]
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December 15, 2023
Published by ELIZABETH PATON at December 15, 2023
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Is Farfetch About to Go Bust?

For years, Farfetch was a tech darling that powered much of online luxury shopping. Now it is teetering on the brink of collapse. For more than […]
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December 6, 2023
Published by Jessica Roy at December 6, 2023
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What Makes a Good Gift Guide?

“In a time of great shift we must respond in kind,” the writer and editor Meaghan O’Connell recently wrote on X. “The media industry needs a […]
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October 11, 2023
Published by ELIZABETH PATON at October 11, 2023
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From LSD to I.P.O.

This may be a tale about the rise of a German sandal brand, but it is not a straightforward fashion story. After all, for a large […]
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September 13, 2023
Published by VIVIAN MORELLI at September 13, 2023
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A Watch Resale Site for Women, With a French Flair

One of the founders of Françoise says she only showcases timepieces that she would wear. Anne de Pontonx suggested we meet at the Jardin d’Hiver, the […]
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September 13, 2023
Published by VICTORIA GOMELSKY at September 13, 2023
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Watch Boutiques Blossom in the Digital Age

Online sales continue to be a focus, but brands are having a hard time finding enough days for all their ribbon cuttings. In 2017, when Georges […]
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September 6, 2023
Published by Sanam Yar at September 6, 2023
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Beyoncé’s Renaissance Tour Fuels a Small-Business Boom

When the performer asked fans to wear silver for Virgo season, shops on Etsy and elsewhere saw the collective spending power of the BeyHive. When Virgo […]
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May 26, 2023
Published by Sarah Royce-Greensill at May 26, 2023
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Digital Interactions Are Just Part of a Jewelry Sale Now

Brands find that some of their customers’ pandemic-era buying habits are here to stay. It has been more than a year since Covid-19 restrictions faded away […]
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May 10, 2023
Published by Jordyn Holman and Kalley Huang at May 10, 2023
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The Companies Trying to Make Live Shopping a Thing in the U.S.

The market for selling goods in real time online is relatively small, but a number of start-ups and big tech names are betting American consumers will […]
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January 22, 2023
Published by Anna Grace Lee at January 22, 2023
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A New Way to Hand-Me-Down

To help reduce clothing waste, two mothers in San Antonio started a small business reselling used children’s clothes. This article is part of a series examining […]
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