E-Commerce

December 10, 2024

Museum Gift Shops Elevate Their Watch Lines

Recent designs include a collaboration with an award-winning architect and an elaborate pocket watch. Museum gift shops — both on-site and online — now have a […]
March 22, 2024

With TikTok Under Fire, Brands That Rely on It Worry

Many companies, particularly in the beauty and fashion industries, have boosted sales through the platform. They don’t really have a backup plan. Amid debate in Washington […]
December 15, 2023

Is Farfetch About to Go Bust?

For years, Farfetch was a tech darling that powered much of online luxury shopping. Now it is teetering on the brink of collapse. For more than […]
December 6, 2023

What Makes a Good Gift Guide?

“In a time of great shift we must respond in kind,” the writer and editor Meaghan O’Connell recently wrote on X. “The media industry needs a […]
October 11, 2023

From LSD to I.P.O.

This may be a tale about the rise of a German sandal brand, but it is not a straightforward fashion story. After all, for a large […]
September 13, 2023

A Watch Resale Site for Women, With a French Flair

One of the founders of Françoise says she only showcases timepieces that she would wear. Anne de Pontonx suggested we meet at the Jardin d’Hiver, the […]
September 13, 2023

Watch Boutiques Blossom in the Digital Age

Online sales continue to be a focus, but brands are having a hard time finding enough days for all their ribbon cuttings. In 2017, when Georges […]
September 6, 2023

Beyoncé’s Renaissance Tour Fuels a Small-Business Boom

When the performer asked fans to wear silver for Virgo season, shops on Etsy and elsewhere saw the collective spending power of the BeyHive. When Virgo […]
May 26, 2023

Digital Interactions Are Just Part of a Jewelry Sale Now

Brands find that some of their customers’ pandemic-era buying habits are here to stay. It has been more than a year since Covid-19 restrictions faded away […]
May 10, 2023

The Companies Trying to Make Live Shopping a Thing in the U.S.

The market for selling goods in real time online is relatively small, but a number of start-ups and big tech names are betting American consumers will […]