Muller, Oliver

November 7, 2024

Patek Philippe Debuts a New Sporty Watch Design

The Cubitus collection begins with three iterations, but additional versions are promised. Is Cubitus the new Nautilus? Since 2021, when Patek Philippe discontinued its best-selling Ref. […]
September 11, 2024

Over the Years, He Has Come to Love Watches

Yves Bugmann, president of the Federation of the Swiss Watch Industry, learned about the business as a young man and now has a collection. “All Swiss, […]
November 7, 2023

Tissot Says Youth-Oriented Marketing Has Paid Off

The company does not disclose sales, but its chief executive maintains that sporty designs and a video blitz have helped double-digit growth this year. For some […]
July 23, 2023

It’s Simple: Fewer Watches, Higher Prices

“Let’s face the reality,” one executive said, “this is a trend in the luxury business. And we are part of that business.” In 2022, the value […]
August 10, 2022

MoonSwatch: Has the Frenzy Changed the Future?

Five months after the watch collection’s chaotic debut, experts still are debating its effects while others mourn the end of sedate sales. LONDON — Sometime in […]