September 14, 2024

Kenny Bednarek’s Headbands Help Him Stand Out Among Sprinters

Kenny Bednarek isn’t as flashy as some runners, but his Olympic medals, and a vast collection of anime-themed headbands, make him stand out. As a world-class […]
August 25, 2024

Naomi Osaka Unveils Harajuku-Inspired U.S. Open Look Made by Nike and Yoon Ahn

When Naomi Osaka walks onto the court at the Billie Jean King National Tennis Center in Queens, N.Y., this week, she will be covered in bows. […]
April 17, 2024

The Ugly State of Shoe Collaborations

Blingy Crocs, punk Uggs and spangled sneakers, oh my. Two truths: Fashion has long been enamored by the “ugly shoe.” Balenciaga made chunky dad sneakers; Gucci […]
March 12, 2024

Fanatics and Nike Blamed by Fans for MLB Uniform Issues

A redesign of M.L.B.’s uniforms has put Fanatics and Nike at the center of a debate about performance versus quality in sportswear. At the end of […]
May 17, 2023

Why ‘Ted Lasso’ Has the Freshest Footwear on Television

Credit the show’s star and creator, Jason Sudeikis, a real-life sneakerhead who owns about 250 pairs. There’s a reason that Ted Lasso, the fictional, sunny, mustachioed […]
November 29, 2022

Shannon Abloh Is Ready to Talk

In early November, a few weeks before the first anniversary of the death of her husband, Virgil Abloh — founder of Off-White, men’s wear designer of […]
September 13, 2022

Pink and Polarizing: The New Tennis Shirt

Frances Tiafoe and others at the U.S. Open wore a Nike outfit that spurred a colorful conversation online. Frances Tiafoe sweats a lot. The 24-year-old American […]
August 29, 2022

Serena Williams’s Fashion Smash

When Serena Williams steps out onto the hard courts of the U.S. Open on Monday for what may be her last tournament, she will do so […]
June 15, 2022

How Nike Won the Cultural Marathon

For its 50th anniversary this year, Nike could have done a lot of things. It could have done what many fashion brands do and had a […]
May 26, 2022

Nike Sold an NFT Sneaker for $134,000

Why would anyone spend that much for a virtual shoe? The market for collectible sneakers has skyrocketed in recent years. And until recently, so had the […]