Social Media

September 30, 2022

Hurricane Ian Brings Wind, Rain and TikTok Followers

Users livestreamed from their homes to document their experiences as they rode out the storm. Despite living in an evacuation zone, Alecsander Haake did not leave […]
September 29, 2022

The Lesbian Perez Hilton of TikTok

When relationship dramas heated up this summer, she saw an opportunity. For a particular corner of the internet, the world ended this summer. Several internet-famous WLW […]
September 29, 2022

The Lesbian Perez Hilton of TikTok

When relationship dramas heated up this summer, she saw an opportunity. For a particular corner of the internet, the world ended this summer. Several internet-famous WLW […]
September 27, 2022

The Try Guys Drama, Explained

The 2010s YouTube mainstay is suddenly back in the news, and the news is messy. The Try Guys, a popular YouTube crew famous for trying things […]
September 26, 2022

Trends From Trash in the TikTok Age

Angelica Hicks has built a cult following with her witty re-creations of high-fashion outfits made from everyday items in her Brooklyn apartment. A lot of what […]
September 16, 2022

For Gen Z, TikTok Is the New Search Engine

When Ja’Kobi Moore decided to apply this year to a private high school in her hometown of New Orleans, she learned that she needed at least […]
September 7, 2022

An 11-Year-Old Geneva Schoolgirl Is Making a Name for Herself in Watches

A Geneva schoolgirl has spent the last year charming the industry with her online opinions about timepieces. GENEVA — She loves colorful high-top Nike sneakers and […]
August 29, 2022

Talking Jewelry on TikTok

Influencers say they enjoy the experience but don’t make a lot of money from their efforts. In August 2020, when Julie Dang, a 31-year-old psychiatric nurse […]
August 25, 2022

Bright Lights, Big City, Niche Fame

At Lucien, the always crowded art-world-adjacent French restaurant in the East Village, there is a long table right next to the curb that did not exist […]
August 18, 2022

Making Matilda Djerf a Household Name

The Swedish influencer is building a multimillion-dollar lifestyle empire catering to the TikTok generation. STOCKHOLM — It was a gray summer’s day, but on the first […]