Social Media

January 26, 2022

Can Hugo Boss Actually Be Cool?

The brand built by selling Wall Street suits is trying to reinvent itself for the post-office age. On a sun-soaked day in Milan last fall, Hugo […]
January 15, 2022

Is Interning for an Influencer Worth It?

Young fans are messaging social media creators and entrepreneurs seeking experience. But the terms of the arrangements can vary widely. In September 2020, a newly minted […]
January 13, 2022

Contouring Is Back. It’s Not What You Remember.

A lot of women who once avoided contouring because of its unnatural, made-for-Instagram effect, are now gravitating toward it. A simple scroll on TikTok reveals that […]
January 13, 2022

Contouring Is Back. It’s Not What You Remember.

A lot of women who once avoided contouring because of its unnatural, made-for-Instagram effect, are now gravitating toward it. A simple scroll on TikTok reveals that […]
January 11, 2022

When Axel Webber Was Rejected from Juilliard, TikTok Stepped In

The 22-year-old actor documented his audition process for the world to see and became a star along the way. On Monday morning, Axel Webber, a 22-year-old […]
January 8, 2022

Who Is Annie Hamilton?

Annie Hamilton is not the child of anyone famous. She’s not a profitable influencer, self-made YouTuber, or an overnight TikTok celebrity. Still, Ms. Hamilton has become […]
December 23, 2021

TikTok Made Them Famous. Figuring Out What’s Next Is Tough.

Before Charli D’Amelio became the most popular creator on TikTok — she currently has 132 million followers — she danced on the competitive contemporary-dance circuit in […]
December 23, 2021

How Gen Z is Channeling 1990s Fashion

The icons and fashions of the fin de siecle are objects of fascination for those who didn’t experience them the first time around. Here’s what they […]
December 23, 2021

Gen Z Channels the 1990s

The icons and fashions of the fin de siecle are objects of fascination for those who didn’t experience them the first time around. Here’s what they […]
December 22, 2021

How the Sexy Grinch Spiced Up Christmas

A genre of content that recasts the holiday antihero as a sex symbol has grown from niche into a new kind of Christmastime ritual. Three years […]