Social Media

July 26, 2024

What is ‘Brat’ Green?

When we look back on the summer of 2024, what will we see? Green. Not just any green, but a hue so affronting that fashion news […]
July 26, 2024

The Arab Watch Guide Marks 10 Years of Influence

Experts say Hassan Akhras’s online publication and collectors’ club have changed perceptions of horology in the Middle East. A decade ago, watch collecting in the Middle […]
July 25, 2024

For Years, TikTok Told Us What to Buy. Now the Trend Is to Consume Less.

The trend of “underconsumption core” romanticizes buying and using only what you need. Yes, being normal is now trending. Experts say it’s a response to a […]
July 23, 2024

What Is the ‘KHive’? Kamala Harris’s Fandom Goes Back to Her Time in Congress

Coconut emojis, Charli XCX mash-ups and a bunch of grainy lime green video clips. What to know about the latest iteration of the Kamala Harris fandom. […]
July 17, 2024

Want to Go Viral on TikTok? Tell Your Story in 22 Parts.

A Dickensian tradition finds a new audience on TikTok. Time is money. That age-old aphorism is particularly true on TikTok, where holding onto viewers for even […]
July 11, 2024

How Drew Afualo and Kacie Rose Deal With Rude TikTok and Instagram Comments

Ignore vitriol, or turn it into content? Creators like Kacie Rose and Drew Afualo share their tips for dealing with a harsh comments section. When Taylor […]
June 27, 2024

Is It OK to Vlog At Weddings? Influencer Lilah Gibney Sparks Debate.

An influencer’s nuptials spark a social media debate on what is considered appropriate to share online when attending a wedding. The internet celebrities Kouvr Annon and […]
June 24, 2024

Ivy Karlsgodt’s Victorian Lampshades Are a TikTok Hit

When Ivy Karlsgodt set out to make her first vintage-inspired lampshade, she took her time: She sketched out a design, gathered her materials and spent hours […]
June 13, 2024

‘Brainrot’ Is the New Online Affliction

If you or someone you love speaks almost exclusively in internet references — “It’s giving golden retriever boyfriend energy” or “Show it to me Rachel” — […]
June 13, 2024

‘Oddly Satisfying’ Cow Pedicure Videos Are a Hit on TikTok

In one corner of the internet, professional trimmers grind and buff away at cow hooves to the delight of millions of spellbound social media users. There […]