T-Shirts (Apparel)

July 15, 2024
Published by VANESSA FRIEDMAN at July 15, 2024
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When Even an Assassination Attempt Becomes a Concert Tee

Hours after the attempt on Donald Trump’s Life, the merch arrived. Of all the images that have flooded the national conversation since the assassination attempt on […]
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June 18, 2024
Published by Callie Holtermann at June 18, 2024
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Togethxr’s ‘Everyone Watches Women’s Sports’ T-shirts Go Viral

A black-and-white shirt by the brand Togethxr has become the unofficial uniform of a breakthrough moment for women’s basketball. The black T-shirt spells it out in […]
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September 24, 2023
Published by Reid J. Epstein and Vanessa Friedman at September 24, 2023
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Republican Fashion Watch: The Hottest Trend for 2024 Candidates

Ron DeSantis wears a “Ron DeSantis” shirt. Tim Scott sports a “Tim Scott” hat. Self-branding is all the rage for presidential candidates. To find out why, […]
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August 23, 2023
Published by VANESSA FRIEDMAN at August 23, 2023
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The Secrets of Debate Swag

Oh, the games campaigns play with political merch. They may surprise you. Whatever happens at the first Republican presidential primary debate on Aug. 23, whatever revelations […]
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July 9, 2023
Published by Emma Grillo at July 9, 2023
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Why More Men are Wearing Crop Tops

Men are stepping out in stomach-baring shirts that some have cropped at home and others have bought from stores’ women’s sections. It is often the case […]
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June 28, 2023
Published by Claire Moses at June 28, 2023
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‘Barbenheimer’: Fans Plan to See ‘Barbie’ and ‘Oppenheimer’ Back to Back on July 21

The “Barbie” and “Oppenheimer” movies look very different. But some fans are planning a double feature for their release on July 21. Barbie is everything. He’s […]
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May 16, 2023
Published by Andrew Zucker at May 16, 2023
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Would You Buy Celebrity Trial Merchandise?

Modern legal spectacles are now must-see entertainment — and the inspiration for a growing (if not niche) type of merchandise. When Jessica Clary visited Los Angeles […]
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April 19, 2023
Published by Madison Malone Kircher at April 19, 2023
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Taylor Swift Mania: Fans Seek Sweatshirt

TAMPA, Fla. — Did you hear about the women who hid all night underneath the truck? Rumors were flying outside the Raymond James Stadium more than […]
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December 13, 2022
Published by VANESSA FRIEDMAN at December 13, 2022
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Sam Bankman-Fried and Schlubby Style

Sam Bankman-Fried’s choices may signal an end to the schlubby mystique. The mythic figure that is the billionaire tech genius in the nowhere man tee may […]
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May 11, 2022
Published by Jessica Testa at May 11, 2022
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‘1973 Merch’: How a Year Became Shorthand for Abortion Rights

On “S.N.L.” or at rallies, gear with the date signals support for Roe v. Wade. The story of the women’s movement during the Trump era cannot […]
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