September 11, 2024

Tim Little Loves the Monaco Watch So Much, He’s Had Three

The first was stolen. The second disappeared. But he bought, and now wears, his third TAG Heuer Monaco. As an owner and the creative director of […]
September 11, 2024

He’s Spent the Past 4 Years Developing a New Watch Brand

Guy Sémon, an inventor and engineer, says he already has plans for the first 15 models. For 16 years, Guy Sémon worked on some of the […]
July 26, 2024

10 Sport Watches Made to Compete

In the past two decades, the category has become a showcase for new materials, ergonomic advances and improved timekeeping. The modern sports watch is the instrument […]
April 9, 2024

Watch Fair Opens in a Time of Uncertainty

Brands hope the new models unveiled at Watches and Wonders Geneva will attract buyers despite the tough retail climate. Just what sort of shape is the […]
March 3, 2024

The Essential Women’s Watches

A selective, subjective guide to collecting feminine timepieces. There often is a subtle difference between the way men and women collect things. Many men tend to […]
March 2, 2024

Surf’s Up When It Comes to Women and Watches

Women’s competitive surfing has grown markedly in recent years, attracting support from brands such as Tudor and TAG Heuer. The list of items essential for surfing […]
January 18, 2024

Recreating a Nearly Defunct, but Long Admired, Watch Brand

As Breitling takes over Universal Genève, it reveals its strategy for making the brand successful again. Breitling’s announcement in December that it had acquired the all-but […]
March 10, 2023

In Watchmaking, the ’60s Are Sizzling

As in fashion, design and cars, watches from the brands Breitling, Grand Seiko, TAG Heuer and Omega are revisiting the glamorous decade. “The 1960s is something […]
March 8, 2023

TAG Heuer’s Watches Now Have Her Touch

Carole Forestier-Kasapi’s first projects for the Swiss brand, including a solar energy movement, are being introduced this year. LA CHAUX-DE-FONDS, Switzerland — No one expected in […]
July 22, 2022

In Watches, a Purple Craze

TAG Heuer, Hublot and Seiko are just a few of the brands that are now using a color once reserved for royalty. According to the color […]