Millennial Generation

November 6, 2017

This Life: App Time for Nap Time: The Parennials Are Here

Advertisement When Anne Halsall, 34, brought her first son home from the hospital in 2012, she eagerly followed the best advice about breast-feeding. Her son, however, […]
June 20, 2017

Bringing Social Media Stars Onto the Runway, and Hearing Them Roar

MILAN — There is an ancient (O.K., recent) wisdom carved into the Fashion Week Commandments, handed down from the mount: To woo the millennial, you must […]
June 10, 2017

Prozac Nation Is Now the United States of Xanax

This past winter, Sarah Fader, a 37-year-old social media consultant in Brooklyn who has generalized anxiety disorder, texted a friend in Oregon about an impending visit, […]
December 15, 2016

The App That Came to Dinner, Helping People Socialize IRL

Over roast chicken and autumn vegetables, our dinner party was rolling through the requisite topics — concerns about the rise of the far right in Germany, […]
December 5, 2016

On the Runway: Luxury Brands Seek a Way Into Generation Z

On the Runway By ELIZABETH PATON Millennials, the much-studied generation whose behavior has seduced and puzzled luxury brands in equal measure, are no longer the sole […]
December 5, 2016

At De Beers: Millennials and Diamonds

LONDON — “Maybe we won’t ever get married, and maybe we will … but it will be wild, it will be kind, and it will be […]
October 21, 2016

Matthew Segal Wants Your Attn:

LOS ANGELES — One Friday morning last month, Matthew Segal huddled around a table with producers and video editors from his millennial news and issues site, […]
March 19, 2016

What Happens When Millennials Run the Workplace?

By BEN WIDDICOMBE March 19, 2016 Joel Pavelski, 27, isn’t the first person who has lied to his boss to scam some time off work. But inventing a […]