June 29, 2016

In Paris, Modeling Takes a Back Seat to Soccer

PARIS — On the Sunday that France bested Ireland to advance to the quarterfinals, the men’s fashion shows were winding down, but soccer’s European Championships were […]
April 27, 2016

On the Runway: TAG Heuer Signs On With English Premier League

April 27, 2016 On the Runway By ELIZABETH PATON TAG Heuer has designs on soccer. After signing on as the official timekeeper of Major League Soccer […]
April 5, 2016

The Marketing Power of Sports’ Stars

By RACHEL ARTHUR April 4, 2016 With only four months left before the start of the Summer Olympics in Rio de Janeiro, marketing executives throughout the world are […]