T-Shirts (Apparel)

September 24, 2023

Republican Fashion Watch: The Hottest Trend for 2024 Candidates

Ron DeSantis wears a “Ron DeSantis” shirt. Tim Scott sports a “Tim Scott” hat. Self-branding is all the rage for presidential candidates. To find out why, […]
August 23, 2023

The Secrets of Debate Swag

Oh, the games campaigns play with political merch. They may surprise you. Whatever happens at the first Republican presidential primary debate on Aug. 23, whatever revelations […]
July 9, 2023

Why More Men are Wearing Crop Tops

Men are stepping out in stomach-baring shirts that some have cropped at home and others have bought from stores’ women’s sections. It is often the case […]
June 28, 2023

‘Barbenheimer’: Fans Plan to See ‘Barbie’ and ‘Oppenheimer’ Back to Back on July 21

The “Barbie” and “Oppenheimer” movies look very different. But some fans are planning a double feature for their release on July 21. Barbie is everything. He’s […]
May 16, 2023

Would You Buy Celebrity Trial Merchandise?

Modern legal spectacles are now must-see entertainment — and the inspiration for a growing (if not niche) type of merchandise. When Jessica Clary visited Los Angeles […]
April 19, 2023

Taylor Swift Mania: Fans Seek Sweatshirt

TAMPA, Fla. — Did you hear about the women who hid all night underneath the truck? Rumors were flying outside the Raymond James Stadium more than […]
December 13, 2022

Sam Bankman-Fried and Schlubby Style

Sam Bankman-Fried’s choices may signal an end to the schlubby mystique. The mythic figure that is the billionaire tech genius in the nowhere man tee may […]
May 11, 2022

‘1973 Merch’: How a Year Became Shorthand for Abortion Rights

On “S.N.L.” or at rallies, gear with the date signals support for Roe v. Wade. The story of the women’s movement during the Trump era cannot […]
March 21, 2022

The Man in the Olive Green Tee

How Ukrainian President Volodymyr Zelensky transformed the meaning of a piece of cotton. In the beginning, it was just a T-shirt: basic, olive green; the kind […]
February 24, 2022

Yeezy Gap/Balenciaga is Here. Is It Worth It?

What exactly are we buying, when we buy fashion? A disruptive collaboration provides one answer. There are others. There was disruption, from the start. A major […]