By BRIAN X. CHEN

April 20, 2015
Published by By BRIAN X. CHEN at April 20, 2015
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Changing Tactics, Apple Promotes Watch as a Luxury Item

The Apple Watch will be sold in just nine countries and only through its own channels, entering the world in a different manner from that of the iPhone.
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April 17, 2015
Published by By BRIAN X. CHEN at April 17, 2015
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Apple Watch Availability Is Clarified

Apple’s retail head, Angela Ahrendts, has told retail employees that the Apple Watch will not be available for in-store purchasing on the day of its April 24 release.
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April 10, 2015
Published by By BRIAN X. CHEN at April 10, 2015
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Ahead of Watch Release, Apple to Allow Customers to Try It On

The era of online shopping made “buy before you try” (and ship back if you don’t like it) a typical consumer experience. The Apple Watch, which releases April 24, is probably something you should actually try before buying.
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July 3, 2014
Published by By BRIAN X. CHEN at July 3, 2014
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Mixed Predictions About Wearables Like Smartwatches and Google Glass

Several prominent research firms made predictions about where these devices were headed. Their projections were all over the map.
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February 23, 2014
Published by By BRIAN X. CHEN at February 23, 2014
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Samsung Introduces Two New Smartwatches

The devices have a better battery life and use Samsung’s own operating system.
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