Audemars Piguet Group

September 24, 2023
Published by Alexandra Cheney at September 24, 2023
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Do You Really Need a Watch Winder? The Debate Continues.

Fans say the devices provide benefits, including help with lubrication, but detractors say overuse can cause damage. Do you need a watch winder? The answer is […]
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August 9, 2023
Published by VICTORIA GOMELSKY at August 9, 2023
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Watch Brands Borrow Some of Music’s Cool

Audemars Piguet, Richard Mille and Hublot are among the makers mining connections with performers for the social media boost and appeal to young consumers. In 2022, […]
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June 15, 2023
Published by Anders Modig Davin at June 15, 2023
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The Simple Reasons for Collecting Complicated Watches

Some timepieces contain as many as 40 functions, but how many do their owners understand? BASEL, Switzerland — With 1,155 parts in the movement and 40 […]
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April 3, 2023
Published by Carol Besler at April 3, 2023
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5 Types of Watches Define the Market

The options for building a solid collection of timepieces are almost limitless, but choices from these categories would be a good start. Watches have evolved well […]
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June 14, 2022
Published by MING LIU at June 14, 2022
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Pendant Watches Swing Back Into Fashion

Luxury companies have embraced the style with echoes from the 1970s and beyond. Pendant watches are having something of a fashion moment — just cue the […]
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June 14, 2022
Published by KATHLEEN BECKETT at June 14, 2022
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They Made Watchmaking History. Or Did They?

Creating a “first” in the realm of timepieces can propel a brand to new heights. But it can be hard to parse which company broke which […]
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April 3, 2022
Published by MING LIU at April 3, 2022
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The Royal Oak: A Watch Masterpiece at 50

What makes a watch legend? Aurel Bacs, industry veteran and senior consultant at Phillips auction house, says it takes relevance, boldness and a kind of mystique. […]
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April 3, 2022
Published by VICTORIA GOMELSKY at April 3, 2022
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What’s Next for Stainless Steel Sports Watches

After more than five years, you might think the buying frenzy would be waning. But you’d be wrong. Unlike the fashion world’s blink-and-you-miss-it product cycle, the […]
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February 17, 2022
Published by MING LIU at February 17, 2022
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Watches Are Getting a Lot More Edgy

Facets or notches in bezels, those rings around timepiece dials, have been growing in popularity. Move over classic round watches. The shape of things to come […]
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June 18, 2021
Published by RACHEL FELDER at June 18, 2021
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A New Watch Company Executive Who Is Learning on the Job

Ginny Wright, the recently appointed chief executive of the Americas for Audemars Piguet, hasn’t always been “a watch person.” In mid-February, Ginny Wright, the new chief […]
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