Audemars Piguet Group

June 14, 2022

They Made Watchmaking History. Or Did They?

Creating a “first” in the realm of timepieces can propel a brand to new heights. But it can be hard to parse which company broke which […]
April 3, 2022

The Royal Oak: A Watch Masterpiece at 50

What makes a watch legend? Aurel Bacs, industry veteran and senior consultant at Phillips auction house, says it takes relevance, boldness and a kind of mystique. […]
April 3, 2022

What’s Next for Stainless Steel Sports Watches

After more than five years, you might think the buying frenzy would be waning. But you’d be wrong. Unlike the fashion world’s blink-and-you-miss-it product cycle, the […]
February 17, 2022

Watches Are Getting a Lot More Edgy

Facets or notches in bezels, those rings around timepiece dials, have been growing in popularity. Move over classic round watches. The shape of things to come […]
June 18, 2021

A New Watch Company Executive Who Is Learning on the Job

Ginny Wright, the recently appointed chief executive of the Americas for Audemars Piguet, hasn’t always been “a watch person.” In mid-February, Ginny Wright, the new chief […]
January 16, 2018

Watchmaking’s New Favorite? Ceramic

Advertisement Step aside gold, and make way titanium and steel. Ceramic, the high-tech material first introduced to watchmaking by IWC Schaffhausen and Rado in the ’80s, […]
September 19, 2017

At Audemars Piguet, Sales Go Beyond the Showroom

ORLANDO, Fla. — Amid the Spanish moss and manicured lawns of the Lake Nona Golf & Country Club, François-Henry Bennahmias was in his element during Audemars […]
March 23, 2017

The Watch Collector in Black

HONG KONG — Watch collectors often focus on a certain niche once they start getting serious. For some, it is all about key models of a […]
November 17, 2016

Audemars Piguet’s Royal Oak Watch Becomes Frosted Gold

The Royal Oak by Audemars Piguet, the Gérald Genta-designed watch that created the “luxury sport” category, quickly achieved icon status when it was introduced in 1972, […]
November 17, 2016

To Complete Audemars Piguet’s Trilogy, Diamond Outrage

Audemars Piguet has also been shaking up the category of high jewelry watches. At the Salon International de la Haute Horlogerie, known as SIHH, in Geneva […]