Generation Z

November 23, 2023
Published by The Styles Desk at November 23, 2023
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‘L.A. Law’ Meets Millennials and Gen Z-ers

Thanks to a splashy relaunch on Hulu, new generations have their first encounter with the soapy, sax-heavy legal drama that made its debut in 1986. “L.A. […]
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October 16, 2023
Published by Sanam Yar at October 16, 2023
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Gen Z Americans Embrace Nostalgia With Miffy, the Dutch Bunny

Hordes of young adults in North America are embracing joy and childhood nostalgia with Miffy, a poker-faced, fictional, Dutch bunny. Three years ago, Nancy Miah had […]
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October 10, 2023
Published by Sopan Deb at October 10, 2023
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Social Media Changed How Brands Talk to Us, but Are the Jokes Wearing Thin?

For a decade, marketers have found success on social media by roasting customers, and even flirting with them. But with Gen Z, and platforms like TikTok […]
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June 22, 2023
Published by Cedrine Scheidig and Steven Moity at June 22, 2023
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On a Caribbean Island, Young People Find Freedom in ‘Bike Life’

On a warm evening in October 2021, Enzo Crispin mounted his cobalt motorcycle and set off into the night. Hundreds of others joined his caravan, the […]
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June 17, 2023
Published by Kasia Pilat at June 17, 2023
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Baggu’s Totes (and Other Accessories) Find a Gen Z Audience on TikTok

Madi McCool was driving in downtown Philadelphia in the summer of 2020 when she first spotted it: a reusable cloth mask that was actually cute. It […]
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May 22, 2023
Published by ELIZABETH PATON at May 22, 2023
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The Castle Where Future Queens Drop the Royal Act

At Atlantic College, a school in a 12th-century castle clinging to the windy Welsh coastline, teenage royals take classes on world peace. The rolling green lawns […]
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May 11, 2023
Published by Sadiba Hasan at May 11, 2023
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When Did ‘Wholesome’ Become a Gen Z Compliment?

For a young generation, the word has come to embody everything pure and true. When Celeste Scott sees “things that are unscathed by the bad things […]
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April 20, 2023
Published by ELIZABETH PATON at April 20, 2023
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Coach Has a New Sustainable Fashion Brand. Will Shoppers Go For It?

Coachtopia, a new sub-brand from the American fashion house, uses waste or recycled materials to make new products. Will it catch on? During an interview in […]
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February 14, 2023
Published by Sheera Frenkel at February 14, 2023
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The Changing Online Language of Hearts

The Changing Online Language of Hearts Erik Carter How to show a heart — the universal symbol of love — has shifted on the internet over […]
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January 24, 2023
Published by Callie Holtermann at January 24, 2023
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Gen Z Embraces the Distorted Selfie Using Traffic Mirrors

Mercedes Jimenez-Cortes often takes pictures of herself in the domed mirrors that hang in parking garages. The mirrors turn an everyday scene surreal, bending concrete like […]
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