Generation Z

September 16, 2022
Published by Kalley Huang at September 16, 2022
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For Gen Z, TikTok Is the New Search Engine

When Ja’Kobi Moore decided to apply this year to a private high school in her hometown of New Orleans, she learned that she needed at least […]
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September 8, 2022
Published by Gina Cherelus at September 8, 2022
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Does Anyone Drink Hot Coffee Anymore?

Even in the dead of winter, cold drinks account for 60 percent of Starbucks beverage sales. Is the hot cup of joe on its way out? […]
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August 29, 2022
Published by MELANIE ABRAMS at August 29, 2022
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Talking Jewelry on TikTok

Influencers say they enjoy the experience but don’t make a lot of money from their efforts. In August 2020, when Julie Dang, a 31-year-old psychiatric nurse […]
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August 18, 2022
Published by ELIZABETH PATON at August 18, 2022
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Making Matilda Djerf a Household Name

The Swedish influencer is building a multimillion-dollar lifestyle empire catering to the TikTok generation. STOCKHOLM — It was a gray summer’s day, but on the first […]
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August 11, 2022
Published by Kalia Richardson at August 11, 2022
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‘Bodies Bodies Bodies’ Review: Combating Their Nondigital Identities

What happens when Gen Z loses Wi-Fi? Using horror and humor, the cast and filmmakers of the new slasher film aim for a generational portrait. A […]
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June 23, 2022
Published by Kalley Huang at June 23, 2022
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The Rise of the 0.5 Selfie

Julia Herzig, a 22-year-old from Larchmont, N.Y., has “an obsession.” It’s with taking a new kind of selfie — one that doesn’t exactly conform. In some […]
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April 28, 2022
Published by Linda Dyett at April 28, 2022
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Martha Stewart Welcomes You to Generation Ageless

Gen Z has a juggernaut of a new beauty influencer: Martha Stewart, age 80. In February, the world’s most celebrated domesticity virtuoso went viral with five […]
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April 14, 2022
Published by Andre Wheeler at April 14, 2022
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A Gen Z Success Story

Ian Charms is drawing young shoppers with its charm necklaces. When Lisa Sahakian and her partner upgraded to a new apartment in Los Angeles last year, […]
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March 29, 2022
Published by VICTORIA GOMELSKY at March 29, 2022
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In Watches, What Does Luxury Mean Now?

Gen Z buyers, for whom inclusivity, sustainability, transparency and traceability are not negotiable, already have changed the way brands do business. Until recently, most luxury watchmakers […]
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January 26, 2022
Published by Andre Wheeler at January 26, 2022
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Can Hugo Boss Actually Be Cool?

The brand built by selling Wall Street suits is trying to reinvent itself for the post-office age. On a sun-soaked day in Milan last fall, Hugo […]
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