Social Media

April 7, 2023

Want This Snoopy T-Shirt? You’ll Have to Pay in Blood.

The Red Cross teamed up with “Peanuts” for an April blood drive, and a T-shirt promoting the campaign has become an unexpectedly hot commodity online. What […]
April 3, 2023

Joy in Little-Known Watch Brands

As the hype around household names became overwhelming, some collectors turned to makers like Moritz Grossmann and Furlan Marri. Times are changing for watch collectors — […]
March 30, 2023

In Some Viral Cat Videos, the Cats Are the Stars and Filmmakers

In one video, the athlete pauses, assesses the height and leaps. He tries to free-climb up the side of a building, before jumping back to the […]
March 20, 2023

Jeremy Scott Is Leaving Moschino

In a fashion world surprise, the designer is leaving the Italian label he has helmed for 10 years. Fashion is about to get a little less […]
March 9, 2023

Nell Mescal on Music and Her Brother Paul’s Oscar Nomination

The 19-year-old singer-songwriter says she doesn’t want to go viral, but her reaction to her brother’s Oscar nomination made her an internet microcelebrity just the same. […]
March 9, 2023

When Quitting Videos Go Viral

On TikTok and YouTube, workers are sharing their stories of leaving their jobs, giving them a sense of power over often untenable situations. The Bright Side is […]
March 8, 2023

More People Are Embracing ‘Cluttercore’ as Messy Rooms Go Viral on TikTok

Clutter is having a moment. Is it a rejection of Instagrammability, or just another way to build cachet online? Last week, the influencer Alix Earle took […]
March 6, 2023

Making Luxury Ice at Home

Nobody loves ice more than Americans. It’s a running joke, a quirk of the national personality: Iced drinks are as American as rock ‘n’ roll, pickup […]
March 3, 2023

Eileen Kelly, Host of the Podcast “Going Mental,” Isn’t the Typical Wellness Influencer

Known first as a provocative Instagram influencer and sex blogger, Eileen Kelly is now equally frank about her mental health struggles. On a freezing January afternoon, […]
March 2, 2023

How to Run a Fashion Magazine in China in 2023

Two years ago, when Condé Nast announced that Margaret Zhang would be the next editor in chief of Vogue China, many in the fashion media were […]