Social Media

March 9, 2023

Nell Mescal on Music and Her Brother Paul’s Oscar Nomination

The 19-year-old singer-songwriter says she doesn’t want to go viral, but her reaction to her brother’s Oscar nomination made her an internet microcelebrity just the same. […]
March 9, 2023

When Quitting Videos Go Viral

On TikTok and YouTube, workers are sharing their stories of leaving their jobs, giving them a sense of power over often untenable situations. The Bright Side is […]
March 8, 2023

More People Are Embracing ‘Cluttercore’ as Messy Rooms Go Viral on TikTok

Clutter is having a moment. Is it a rejection of Instagrammability, or just another way to build cachet online? Last week, the influencer Alix Earle took […]
March 6, 2023

Making Luxury Ice at Home

Nobody loves ice more than Americans. It’s a running joke, a quirk of the national personality: Iced drinks are as American as rock ‘n’ roll, pickup […]
March 3, 2023

Eileen Kelly, Host of the Podcast “Going Mental,” Isn’t the Typical Wellness Influencer

Known first as a provocative Instagram influencer and sex blogger, Eileen Kelly is now equally frank about her mental health struggles. On a freezing January afternoon, […]
March 2, 2023

How to Run a Fashion Magazine in China in 2023

Two years ago, when Condé Nast announced that Margaret Zhang would be the next editor in chief of Vogue China, many in the fashion media were […]
March 2, 2023

How to Run a Fashion Magazine in China in 2023

Two years ago, when Condé Nast announced that Margaret Zhang would be the next editor in chief of Vogue China, many in the fashion media were […]
February 14, 2023

The Changing Online Language of Hearts

The Changing Online Language of Hearts Erik Carter How to show a heart — the universal symbol of love — has shifted on the internet over […]
February 11, 2023

A Guide to Modern Dating Terms

The way we talk about relationships has drastically changed in recent years. Here is a glossary of some of the most popular words and phrases you […]
January 24, 2023

Gen Z Embraces the Distorted Selfie Using Traffic Mirrors

Mercedes Jimenez-Cortes often takes pictures of herself in the domed mirrors that hang in parking garages. The mirrors turn an everyday scene surreal, bending concrete like […]