Social Media

April 14, 2021

The Triumph of the Celebrity Endorsement

Shilling stars used to be accused of “selling out.” Now they’re hailed as savvy investors and giving the performances of their careers. When I learned that […]
April 11, 2021

This Is Cringe

Why is everyone suddenly so embarrassed for everyone else? Well, that was awkward. A few weeks ago, a relationship guru named Derrick Jaxn attracted millions of […]
April 10, 2021

YungBBQ Can Be Almost Anyone. Just Watch.

Alexis Feacher, 21, built a following by creating freestyle dance routines emulating a specific era of pop culture. Alexis Feacher, 21, has built a following with […]
April 6, 2021

In Japan, a Watch Collection May Include an Alias

TOKYO — A De Bethune DB27 Titan Hawk V2 wristwatch alongside a plate of fried gyoza. A Kari Voutilainen 28SC flanked by a serving of tonkatsu […]
April 5, 2021

Lena Dunham and the Spanx Liberation Movement

The actor-writer-director-controversy creator is back with a new project: a plus-size clothing line. The whole body positivity thing? She has thoughts. In the 10 or so […]
April 5, 2021

Lena Dunham and the Spanx Liberation Movement

The actor-writer-director-controversy creator is back with a new project: a plus-size clothing line. The whole body positivity thing? She has thoughts. In the 10 or so […]
March 30, 2021

Lil Nas X, Clapback Champ

The rapper’s new single, video and sneaker were merely the prelude to a brilliantly orchestrated main event: a virtuosic performance on Twitter. One after another, they […]
March 29, 2021

Guess Withdraws Look-alike Telfar Bag

Copycatting has social media consequences. After the BeyHive and the Rihanna Navy — the Telfar tribe? For decades product plagiarism has been seen as the price […]
March 23, 2021

Addison Rae and the Beauty of 78.5 Million Followers

Topper The Beauty of 78.5 Million Followers How social media stars like Addison Rae gave the cosmetics industry a makeover. March 23, 2021 A little over […]
March 19, 2021

Ludwig Ahgren: The Twitch Livestream Subathon

Ludwig Ahgren will keep streaming until we all subscribe to his Twitch channel. But please: “Don’t use your stimulus check on me,” he said. Ludwig Ahgren, […]