Advertising and Marketing

November 20, 2024

Coca-Cola’s A.I.-Generated Holiday Ads Receive Backlash

The company’s nostalgia-filled commercials are a holiday tradition, but this year’s ads are facing backlash for dipping into the uncanny valley. With temperatures dropping, nights growing […]
November 11, 2024

Alcohol Brands Tap the Art World to Woo Back Younger Drinkers

Will labels and bottles designed by artists gin up enthusiasm among an increasingly abstinent generation? In October, Dom Pérignon hosted a party at the Brant Foundation […]
October 7, 2024

Nutter Butter, Are You Good? An Investigation.

The cookie sandwich brand’s videos — funny, disturbing, fever-dreamlike — rack up tens of millions of views. The secret is lots of lore without much sense, […]
September 6, 2024

She Needed an Influencer. He Said, ‘You Could Be That Girl.’

Julia Hackman Chafé, who won followers with her jewelry posts, is moving into lifestyle. “You feel like you’re gossiping with your friend,” one fan said. It […]
August 28, 2024

Florida Removes L.G.B.T.Q. Travel Advice From Official Website

For years, L.G.B.T.Q. people planning a trip to Florida could turn to the official website for Visit Florida, the state’s tourism marketing organization, for resources on […]
March 22, 2024

With TikTok Under Fire, Brands That Rely on It Worry

Many companies, particularly in the beauty and fashion industries, have boosted sales through the platform. They don’t really have a backup plan. Amid debate in Washington […]
March 8, 2024

Asian Celebrities Dominate the Front Rows at Fashion Week

K-pop and soccer stars, actresses and singers — the fashion week A-list increasingly hails from South Korea, Thailand and the Philippines. This season, when throngs of […]
March 8, 2024

Asian Celebrities Dominate the Front Rows at Fashion Week

K-pop and soccer stars, actresses and singers — the fashion week A-list increasingly hails from South Korea, Thailand and the Philippines. This season, when throngs of […]
January 13, 2024

FKA Twigs Denounces ‘Double Standards’ After Calvin Klein Ad Is Banned

A British advertising watchdog agency said it was reviewing complaints about a new, similarly steamy Calvin Klein campaign featuring the actor Jeremy Allen White. Shortly after […]
January 6, 2024

Pop-Tarts and Duke’s Mayo Dominate College Bowl Season

A playoff system upended old traditions, but a few minor games still manage to stand out. A vat of mayonnaise was spilled and one giant Pop-Tart […]