Advertising and Marketing

December 10, 2024
Published by Chris Hall at December 10, 2024
Categories

Is a Watch Brand’s Route to the Wrist Through the Stomach?

Timepieces inspired by foods ranging from watermelon to coffee are attracting customers. For decades marketing experts have sold luxury watches by appealing to customers’ love of […]
Do you like it?0
Read more
December 1, 2024
Published by Leah Greenblatt at December 1, 2024
Categories

A History of Holiday It Toys

A look back at 70-plus years of gadgetry, innovation and Mr. Potato Head. Once upon a time, holiday gifts for children were a relatively humble thing: […]
Do you like it?0
Read more
December 1, 2024
Published by Leah Greenblatt at December 1, 2024
Categories

A History of Holiday It Toys

Once upon a time, holiday gifts for children were a relatively humble thing: perhaps a handful of chestnuts and a small wooden toy; even — oh, […]
Do you like it?0
Read more
December 1, 2024
Published by Genevieve Ko at December 1, 2024
Categories

From Pong to Pokémon: A History of Holiday ‘It’ Toys

Once upon a time, holiday gifts for children were a relatively humble thing: perhaps a handful of chestnuts and a small wooden toy; even — oh, […]
Do you like it?0
Read more
December 1, 2024
Published by Leah Greenblatt at December 1, 2024
Categories

From Pong to Pokémon: A History of Holiday ‘It’ Toys

Once upon a time, holiday gifts for children were a relatively humble thing: perhaps a handful of chestnuts and a small wooden toy; even — oh, […]
Do you like it?0
Read more
November 28, 2024
Published by Gina Cherelus at November 28, 2024
Categories

Target’s Hot Santa Ads Join ‘Hot Frosty’ in Spiced Up Holidays

A new series of ads from Target features Kris K., a “weirdly hot” version of the beloved character, continuing a trend of spicing up holiday favorites. […]
Do you like it?0
Read more
November 20, 2024
Published by Alex Vadukul at November 20, 2024
Categories

Coca-Cola’s A.I.-Generated Holiday Ads Receive Backlash

The company’s nostalgia-filled commercials are a holiday tradition, but this year’s ads are facing backlash for dipping into the uncanny valley. With temperatures dropping, nights growing […]
Do you like it?0
Read more
November 11, 2024
Published by MAX BERLINGER at November 11, 2024
Categories

Alcohol Brands Tap the Art World to Woo Back Younger Drinkers

Will labels and bottles designed by artists gin up enthusiasm among an increasingly abstinent generation? In October, Dom Pérignon hosted a party at the Brant Foundation […]
Do you like it?0
Read more
October 7, 2024
Published by Hank Sanders at October 7, 2024
Categories

Nutter Butter, Are You Good? An Investigation.

The cookie sandwich brand’s videos — funny, disturbing, fever-dreamlike — rack up tens of millions of views. The secret is lots of lore without much sense, […]
Do you like it?0
Read more
September 6, 2024
Published by VICTORIA GOMELSKY at September 6, 2024
Categories

She Needed an Influencer. He Said, ‘You Could Be That Girl.’

Julia Hackman Chafé, who won followers with her jewelry posts, is moving into lifestyle. “You feel like you’re gossiping with your friend,” one fan said. It […]
Do you like it?0
Read more
12345678
Next page