Advertising and Marketing

April 16, 2025

In ‘Your Friends & Neighbors,’ the Watches Steal the Show

“Your Friends & Neighbors” strives to comment on the vacuousness of wealth while simultaneously glorifying the spoils of being really, really rich. It appeared as if […]
April 5, 2025

‘The White Lotus’ Luxury: How Branded Collaborations Are Capitalizing on Privilege

The hit HBO series satirizes luxury vacationers’ privilege. That hasn’t slowed demand for branded collaborations that sell the show’s lavish lifestyle. Ahead of the much-anticipated Season […]
February 17, 2025

Ron Travisano, Adman Behind Singing Cats and Joe Isuzu, Dies at 86

The art director for Meow Mix and other memorable commercials, he began his career at the dawn of a creative revolution on Madison Avenue. In the […]
December 10, 2024

Is a Watch Brand’s Route to the Wrist Through the Stomach?

Timepieces inspired by foods ranging from watermelon to coffee are attracting customers. For decades marketing experts have sold luxury watches by appealing to customers’ love of […]
December 1, 2024

A History of Holiday It Toys

A look back at 70-plus years of gadgetry, innovation and Mr. Potato Head. Once upon a time, holiday gifts for children were a relatively humble thing: […]
December 1, 2024

A History of Holiday It Toys

Once upon a time, holiday gifts for children were a relatively humble thing: perhaps a handful of chestnuts and a small wooden toy; even — oh, […]
December 1, 2024

From Pong to Pokémon: A History of Holiday ‘It’ Toys

Once upon a time, holiday gifts for children were a relatively humble thing: perhaps a handful of chestnuts and a small wooden toy; even — oh, […]
December 1, 2024

From Pong to Pokémon: A History of Holiday ‘It’ Toys

Once upon a time, holiday gifts for children were a relatively humble thing: perhaps a handful of chestnuts and a small wooden toy; even — oh, […]
November 28, 2024

Target’s Hot Santa Ads Join ‘Hot Frosty’ in Spiced Up Holidays

A new series of ads from Target features Kris K., a “weirdly hot” version of the beloved character, continuing a trend of spicing up holiday favorites. […]
November 20, 2024

Coca-Cola’s A.I.-Generated Holiday Ads Receive Backlash

The company’s nostalgia-filled commercials are a holiday tradition, but this year’s ads are facing backlash for dipping into the uncanny valley. With temperatures dropping, nights growing […]