Luxury brands were once notoriously averse to controversy, but the verdict is still out on whether Mr. Depp’s case hurt or helped sales. In 2008, Sharon […]
Logan Paul had a message for his six million Twitter followers: He was “all in” on a new cryptocurrency called Dink Doink. According to the project’s […]
For parts models, keeping their hands beautiful is an essential part of their routine. When Brittany Janae Newell started as a model in 2010 after graduating […]
Fast-food chains are hungry for celebrity partners to drive sales and appeal to younger consumers. The method is working. On a Friday afternoon in the spring […]
For decades this social critic has addressed the powerful influence of media, consumerism and politics. Her work anticipated how images and ideas are now disseminated. CHICAGO […]
Cities and states are spending millions to promote tourism as they reopen, but the marketing campaigns aren’t always the catchiest. They are the opening lines of […]
From the Met Gala roster to your lunchtime salad bowl, the tennis champion is suddenly ubiquitous. LOS ANGELES — In today’s world of celebrity branding, captions […]
Jimmy Donaldson, 22, a YouTube megastar better known as Mr. Beast, operates six YouTube channels with names like MrBeast,MrBeast Shorts and Beast Reacts that together have […]
Shilling stars used to be accused of “selling out.” Now they’re hailed as savvy investors and giving the performances of their careers. When I learned that […]