Advertising and Marketing

October 25, 2023
Published by Cat Zhang at October 25, 2023
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What Is It About Fan-Made Trailers?

Fan edits — short montages of films and television shows like “Bottoms” and “Succession” set to music — have become a staple of online life. By […]
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June 3, 2023
Published by Callie Holtermann at June 3, 2023
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Side Chick Summer? It’s Officially the Season of Branding.

Barefoot-Boy Summer? Side Chick Summer? It’s officially the season of out-there predictions for the summer ahead. As trees open their blooms, the predictions come on like […]
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April 12, 2023
Published by Eve Peyser at April 12, 2023
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Don’t Call It a ‘Mood Board’ — It’s a ‘World’

Nowadays if you’re designing a brand you need to do more than just evoke feelings. At the beginning of her design career, when Robyn Kanner was […]
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April 11, 2023
Published by Mattie Kahn at April 11, 2023
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For Lee Tilghman, There Is Life After Influencing

The internet personality Lee From America wanted to see what life was like as plain old Lee Tilghman. She’s not alone. But leaving behind lucrative brand […]
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March 21, 2023
Published by Farah Fleurima at March 21, 2023
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Jeremy Scott Speaks for the First Time Since His Split From Moschino

The former creative director of the Italian label shared what his future holds, what brought him to Seoul and the celebrity Oscar gown that was his […]
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March 9, 2023
Published by JIM WINDOLF at March 9, 2023
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Bob Dylan Always Gives the Camera What It Wants

A new ad campaign for the fashion brand Céline reveals the 81-year-old troubadour’s hidden talent. On a frigid New York afternoon in February 1963, Bob Dylan […]
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February 10, 2023
Published by Tiffany Hsu at February 10, 2023
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Maya Rudolph’s Super Bowl Challenge: Make M&M’s Sweet Again

Unpopular companies and brands in trouble go with a strategy of hiring a likable celebrity and hoping for the best. But they might be better off […]
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December 1, 2022
Published by Madison Malone Kircher at December 1, 2022
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Spotify Wrapped 2022: Why the Platform Told Us All We Were Onions

This year the platform told us all we were onions. Why? Spotify thinks you’re an onion. The platform’s annual Spotify Wrapped feature, which shows users what […]
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October 27, 2022
Published by Brian Josephs at October 27, 2022
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How a Black-Owned Condom Brand Pitches Itself as the Right Fit

To distinguish itself in a crowded market, B Condoms floods its Instagram account with sex and wellness tips, many of them explicit. Jason Panda cares deeply […]
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August 20, 2022
Published by Charlotte Cowles at August 20, 2022
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Brands Grapple With Inflation by Being More Transparent About Price Increases

As brands grapple with inflation, a new playbook has emerged: Be upfront about price increases, and hope that transparency will keep customers loyal. When inflation began […]
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