Fast-food chains are hungry for celebrity partners to drive sales and appeal to younger consumers. The method is working. On a Friday afternoon in the spring […]
For decades this social critic has addressed the powerful influence of media, consumerism and politics. Her work anticipated how images and ideas are now disseminated. CHICAGO […]
Cities and states are spending millions to promote tourism as they reopen, but the marketing campaigns aren’t always the catchiest. They are the opening lines of […]
From the Met Gala roster to your lunchtime salad bowl, the tennis champion is suddenly ubiquitous. LOS ANGELES — In today’s world of celebrity branding, captions […]
Jimmy Donaldson, 22, a YouTube megastar better known as Mr. Beast, operates six YouTube channels with names like MrBeast,MrBeast Shorts and Beast Reacts that together have […]
Shilling stars used to be accused of “selling out.” Now they’re hailed as savvy investors and giving the performances of their careers. When I learned that […]
Chrissy Teigen, Kris Jenner and Emma Grede have come together to build a saucy cleaning brand. Chrissy Teigen, the appealing multi-hypenate (model-cookbook author-mom, pop-star wife and […]
Topper The Beauty of 78.5 Million Followers How social media stars like Addison Rae gave the cosmetics industry a makeover. March 23, 2021 A little over […]
Video compiled by The New York Times; via Fendi, Coach, Miu Miu, Burberry, and Condé Nast Is Fashion Changing? Tracking an industry where Black representation has […]