Advertising and Marketing

January 26, 2022

Can Hugo Boss Actually Be Cool?

The brand built by selling Wall Street suits is trying to reinvent itself for the post-office age. On a sun-soaked day in Milan last fall, Hugo […]
December 8, 2021

The Era of the Celebrity Meal

Fast-food chains are hungry for celebrity partners to drive sales and appeal to younger consumers. The method is working. On a Friday afternoon in the spring […]
November 11, 2021

Barbara Kruger: Infinitely Copied, Still Unmatched

For decades this social critic has addressed the powerful influence of media, consumerism and politics. Her work anticipated how images and ideas are now disseminated. CHICAGO […]
May 29, 2021

Summertime … and the Sloganeering Is a Little Awkward

Cities and states are spending millions to promote tourism as they reopen, but the marketing campaigns aren’t always the catchiest. They are the opening lines of […]
May 19, 2021

Naomi Osaka’s Net Worth, Beyond the Court

From the Met Gala roster to your lunchtime salad bowl, the tennis champion is suddenly ubiquitous. LOS ANGELES — In today’s world of celebrity branding, captions […]
May 4, 2021

Mr. Beast, YouTube Star, Wants to Take Over the Business World

Jimmy Donaldson, 22, a YouTube megastar better known as Mr. Beast, operates six YouTube channels with names like MrBeast,MrBeast Shorts and Beast Reacts that together have […]
April 14, 2021

The Triumph of the Celebrity Endorsement

Shilling stars used to be accused of “selling out.” Now they’re hailed as savvy investors and giving the performances of their careers. When I learned that […]
March 24, 2021

Chrissy Teigen, Emma Grede and Kris Jenner Launch Cleaning Brand

Chrissy Teigen, Kris Jenner and Emma Grede have come together to build a saucy cleaning brand. Chrissy Teigen, the appealing multi-hypenate (model-cookbook author-mom, pop-star wife and […]
March 23, 2021

Addison Rae and the Beauty of 78.5 Million Followers

Topper The Beauty of 78.5 Million Followers How social media stars like Addison Rae gave the cosmetics industry a makeover. March 23, 2021 A little over […]
March 4, 2021

Is Fashion Changing?

Video compiled by The New York Times; via Fendi, Coach, Miu Miu, Burberry, and Condé Nast Is Fashion Changing? Tracking an industry where Black representation has […]