Advertising and Marketing

August 20, 2022
Published by Charlotte Cowles at August 20, 2022
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Brands Grapple With Inflation by Being More Transparent About Price Increases

As brands grapple with inflation, a new playbook has emerged: Be upfront about price increases, and hope that transparency will keep customers loyal. When inflation began […]
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July 24, 2022
Published by Remy Tumin and Alanis Thames at July 24, 2022
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Pretty in Any Color: Women in Basketball Make the Style Rules

Angel Reese considers herself “a pink kind of girl.” Pink nails, pink hair tie, pink shoes, sometimes even “a little bit of pink in my lashes,” […]
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June 9, 2022
Published by Guy Trebay Jessica Testa and Vanessa Friedman at June 9, 2022
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Megan Thee Stallion, Bella Hadid, and Chloë Sevigny Appear In Mugler Video

Megan Thee Stallion, Bella Hadid and Chloë Sevigny appear in a viral video for Mugler. But who’s buying it? On Wednesday, Mugler released a video for […]
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June 1, 2022
Published by VANESSA FRIEDMAN at June 1, 2022
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Dior Sauvage Is Still Using Johnny Depp in Its Ads

Luxury brands were once notoriously averse to controversy, but the verdict is still out on whether Mr. Depp’s case hurt or helped sales. In 2008, Sharon […]
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May 27, 2022
Published by David Yaffe-Bellany at May 27, 2022
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How Influencers Hype Crypto, Without Disclosing Their Financial Ties

Logan Paul had a message for his six million Twitter followers: He was “all in” on a new cryptocurrency called Dink Doink. According to the project’s […]
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March 29, 2022
Published by Alexandra Cheney at March 29, 2022
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Their Job: Making Watches Look Their Best

For parts models, keeping their hands beautiful is an essential part of their routine. When Brittany Janae Newell started as a model in 2010 after graduating […]
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January 26, 2022
Published by Andre Wheeler at January 26, 2022
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Can Hugo Boss Actually Be Cool?

The brand built by selling Wall Street suits is trying to reinvent itself for the post-office age. On a sun-soaked day in Milan last fall, Hugo […]
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December 8, 2021
Published by Anna P. Kambhampaty and Julie Creswell at December 8, 2021
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The Era of the Celebrity Meal

Fast-food chains are hungry for celebrity partners to drive sales and appeal to younger consumers. The method is working. On a Friday afternoon in the spring […]
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November 11, 2021
Published by JON CARAMANICA at November 11, 2021
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Barbara Kruger: Infinitely Copied, Still Unmatched

For decades this social critic has addressed the powerful influence of media, consumerism and politics. Her work anticipated how images and ideas are now disseminated. CHICAGO […]
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May 29, 2021
Published by Neil Vigdor at May 29, 2021
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Summertime … and the Sloganeering Is a Little Awkward

Cities and states are spending millions to promote tourism as they reopen, but the marketing campaigns aren’t always the catchiest. They are the opening lines of […]
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