Advertising and Marketing

September 30, 2020
Published by Jessica Testa at September 30, 2020
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Isabelle Huppert on the Transformational Power of Shoes

To channel an unhinged cat lady, Isabelle Huppert wears pointy mustard mules. To embody a diva courting eternal youth, she wears electric purple pumps embellished with […]
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August 29, 2020
Published by RUTH LA FERLA at August 29, 2020
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Fashion Advertisers Rediscover Black Models

Nearly a decade ago, when Precious Lee arrived for a modeling go-see, she was grilled about her ethnic background. The clients, who were representing a deep-pocketed […]
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August 3, 2020
Published by Sapna Maheshwari at August 3, 2020
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Nordstrom Uses Influencers to Promote Safety and Draw Anxious Shoppers

Wendy Nguyen, a fashionable Instagram personality with 1.1 million followers, is regularly tapped by retailers like Macy’s and Banana Republic to promote their wares on social […]
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July 22, 2020
Published by VANESSA FRIEDMAN at July 22, 2020
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When Brad Photographed Gwyneth

The relationship between photographer and subject has been fraught since long before Susan Sontag characterized it as part of the “shady commerce between art and truth” […]
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June 25, 2020
Published by Eve Peyser at June 25, 2020
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In Vintage TV Ads, a Curious Fountain of Hope (and Cheese)

At the end of yet another long day indoors, when I want to unwind, I’ll put on the commercial breaks from the 1985 American Music Awards […]
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May 25, 2020
Published by Jake Nevins at May 25, 2020
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It’s the Year 2120. MasterClass Is the Only School Left.

In mid-March, as much of the world withdrew into their homes, the celebrity-powered e-learning platform MasterClass began to notice that people who encountered its advertisements were […]
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May 15, 2020
Published by AMISHA PADNANI at May 15, 2020
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Is Marriage a Prize?

The Mrs. Files looks at history through a contemporary lens to see what the honorific “Mrs.” means to women and their identity. Growing up, my parents […]
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April 27, 2020
Published by Taylor Lorenz at April 27, 2020
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Everyone Is Giving Away Cash on Instagram

On March 18, as states sent nonessential workers home and companies prepared to cut costs, the fitness influencer Paige Hathaway posted a message to her more […]
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February 20, 2020
Published by Alan Yuhas at February 20, 2020
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Sy Sperling, Founder of the Hair Club for Men (and Also a Client), Dies at 78

Sy Sperling, a businessman who helped bring the hair-loss industry into the mainstream with ubiquitous, self-effacing ads, died on Wednesday at a hospital in Boca Raton, […]
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February 6, 2020
Published by Jessica Testa at February 6, 2020
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Kim Kardashian Has Learned Restraint

LOS ANGELES — When Kim Kardashian West says it, she’s not being funny. She doesn’t smile. She is professional and sincere, and that sincerity is worth […]
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