Instagram Inc

February 4, 2020

We Are Still Obsessed With Britney Spears

LOS ANGELES — Welcome to a Britney Spears fantasy land: the Britney of the past, the Britney we want her to be. Britney Spears the Zone, […]
January 17, 2020

This Is the Guy Who's Taking Away the Instagram Likes

On a recent afternoon, Adam Mosseri, the head of Instagram, assembled members of his staff to discuss the secret details of a critical project: the elimination […]
January 17, 2020

This Is the Guy Who’s Taking Away the Likes

On a recent afternoon, Adam Mosseri, the head of Instagram, assembled members of his staff to discuss the secret details of a critical project: the elimination […]
December 11, 2019

This Is Not About How Young People Use Tech

How do New York Times journalists use technology in their jobs and in their personal lives? Taylor Lorenz, an internet culture reporter, discussed the tech she’s […]
November 25, 2019

When Instagram Killed the Tabloid Star

Celebrity culture, in the first decade of this century, took the form of a kind of misogynistic death cult. Somewhere in Hollywood, Lindsay Lohan was falling […]
November 11, 2019

On the Internet, No One Knows You’re Not Rich. Except This Account.

In February, an Instagram account called @BallerBusters cropped up and began wreaking havoc on the flashy Instagram entrepreneur community. Its goal: To expose phony entrepreneurs. Using […]
October 15, 2019

Forget DMs. Celebrities Want You to Text Them.

Diddy wants you to text him. So do Paul McCartney, Sophia Bush and Marshmello. Over the last few months, some celebrities and influencers have been posting […]
December 30, 2017

Inside the Hollywood Home of Social Media’s Stars. (Don’t Be Shy.)

Advertisement LOS ANGELES — On any given day, something crazy is likely to be happening at 1600 Vine Street, a 550-unit apartment complex in Hollywood. A […]
December 21, 2017

Instagram Is Now a Dating Platform, Too. Here’s How to Navigate It.

Advertisement Last April, Roberto Forgione noticed that someone who had ghosted him was looking at his Instagram Stories — the brief, casual updates that hang around […]
November 22, 2017

Skin Deep: His Eye Makeup Is Way Better Than Yours

Advertisement Would you be inclined to buy makeup because a 10-year-old boy is showing you how to create a look on Instagram? If we’re talking about […]