Instagram Inc

September 27, 2022

The Try Guys Drama, Explained

The 2010s YouTube mainstay is suddenly back in the news, and the news is messy. The Try Guys, a popular YouTube crew famous for trying things […]
July 20, 2022

It’s Time to Slow Down and Appreciate Nature’s Tiny Marvels

Grab your iPhone: Andrew Brand wants to show you a side of your garden that you’ve never seen before (and how to photograph it). “Look at […]
June 23, 2022

The Rise of the 0.5 Selfie

Julia Herzig, a 22-year-old from Larchmont, N.Y., has “an obsession.” It’s with taking a new kind of selfie — one that doesn’t exactly conform. In some […]
June 14, 2022

Furniture Flippers Will Take That Dresser You’re Done With, Thank You

Fueled by the pandemic’s convergence of endless scrolling, supply chain woes and the thrill of quick cash, furniture flipping has become a D.I.Y. that, for many, […]
May 26, 2022

TikTok’s Amber Heard Hate Machine

Television turned the celebrity trial into a 24-hour tabloid spectacle. Social media made it into a sport. I did not follow the defamation trial between Johnny […]
May 3, 2022

Inside the Met Gala After-Parties

Cardi B, Instagram and LaQuan Smith hosted competing parties. Marc Jacobs was by the bar vaping something cinnamon flavored. Justin Theroux was in the corner wearing […]
March 15, 2022

Russian Artists Lose the Tools of Their Trades as Companies Pull Out

Creative professionals have been cut off from Western clients and from the products and services they use to make, market and get paid for their work. […]
February 18, 2022

Dance Class Is in Session: Flail, Get Weird, Unlock Yourself

With collaborators like Miranda July and Evan Rachel Wood, Angela Trimbur stands out among social-media-savvy choreographers whose accessible movement found audiences during the pandemic. You’re going […]
October 16, 2021

Did You See That Video of the Subway Rat Hauling the Crab?

SubwayCreatures, a popular Instagram account, offers a voyeuristic look at New York’s bizarre and wacky underground. When Hurricane Ida struck New York last month, an incredible, […]
July 12, 2021

Facebook Wants to Court Creators. It Could Be a Tough Sell.

The social network is aiming to be a destination for creators and their viral memes. But TikTok and YouTube got there first. SAN FRANCISCO — Over […]