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December 20, 2023
Published by Madison Malone Kircher at December 20, 2023
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The Year in Social Media

You may have forgotten — or wanted to forget — what happened on the internet in 2023. We’re here to refresh your memory. Algorithms are getting […]
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November 15, 2023
Published by Alex Vadukul at November 15, 2023
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A Social Media Star at 98

On a recent evening in the West Village of Manhattan, Dorothy Wiggins, a petite 98-year-old woman wearing a dark coat and a pink scarf, left her […]
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October 10, 2023
Published by Sopan Deb at October 10, 2023
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Social Media Changed How Brands Talk to Us, but Are the Jokes Wearing Thin?

For a decade, marketers have found success on social media by roasting customers, and even flirting with them. But with Gen Z, and platforms like TikTok […]
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September 25, 2023
Published by Amanda Hess at September 25, 2023
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Egg Crack Challenge and Cheese Slice Trick: Are Parents OK?

With the “cheese slice trick” and the “egg crack challenge,” parents vie for viral recognition — and the illusion of control over their children. The other […]
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June 13, 2023
Published by Charlotte Cowles at June 13, 2023
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Daddy, Are You an Influencer?

Fueled by the pandemic and TikTok, a market for content made by fathers has staying power. Meet the “Dadfluencers.” Like many parents in the early months […]
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June 8, 2023
Published by Joshua Needelman at June 8, 2023
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New York Nico Celebrates the City’s Colorful Side

More Than Likes is a series about social media personalities who are trying to do positive things for their communities. Before he was New York Nico […]
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March 30, 2023
Published by Amelia Nierenberg at March 30, 2023
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In Some Viral Cat Videos, the Cats Are the Stars and Filmmakers

In one video, the athlete pauses, assesses the height and leaps. He tries to free-climb up the side of a building, before jumping back to the […]
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March 3, 2023
Published by Ezra Marcus at March 3, 2023
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Eileen Kelly, Host of the Podcast “Going Mental,” Isn’t the Typical Wellness Influencer

Known first as a provocative Instagram influencer and sex blogger, Eileen Kelly is now equally frank about her mental health struggles. On a freezing January afternoon, […]
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January 24, 2023
Published by Callie Holtermann at January 24, 2023
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Gen Z Embraces the Distorted Selfie Using Traffic Mirrors

Mercedes Jimenez-Cortes often takes pictures of herself in the domed mirrors that hang in parking garages. The mirrors turn an everyday scene surreal, bending concrete like […]
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December 19, 2022
Published by Callie Holtermann at December 19, 2022
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The Unsinkable Memes of ‘Titanic’

How a movie released before the iMac became a mainstay of internet culture. Katee Forbis often encounters a GIF on social media that shows a white-haired […]
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