TikTok (ByteDance)

March 19, 2022

How Candidates Are Using TikTok to Secure Younger Voters

If all politics is theater, Representative Tim Ryan is one of its subtler actors. A moderate Democrat from Ohio’s 13th district who has represented the state […]
February 18, 2022

Dance Class Is in Session: Flail, Get Weird, Unlock Yourself

With collaborators like Miranda July and Evan Rachel Wood, Angela Trimbur stands out among social-media-savvy choreographers whose accessible movement found audiences during the pandemic. You’re going […]
January 26, 2022

Can Hugo Boss Actually Be Cool?

The brand built by selling Wall Street suits is trying to reinvent itself for the post-office age. On a sun-soaked day in Milan last fall, Hugo […]
December 23, 2021

TikTok Made Them Famous. Figuring Out What’s Next Is Tough.

Before Charli D’Amelio became the most popular creator on TikTok — she currently has 132 million followers — she danced on the competitive contemporary-dance circuit in […]
December 8, 2021

The Era of the Celebrity Meal

Fast-food chains are hungry for celebrity partners to drive sales and appeal to younger consumers. The method is working. On a Friday afternoon in the spring […]
November 29, 2021

What Is a ‘Comfort Creator’?

Move over, “Friends.” Turn off “The Office.” The new comforting media is streamers. Among the legions of young people who spend their days watching content creators […]
November 25, 2021

The ‘13 Going on 30’ Versace Dress Has Come Full Circle

A perfect storm of internet fashion trends — and Halloween — has resurrected a Y2K-era Versace dress. At least, for now. A funny thing happened on Nov. […]
October 21, 2021

Is It a Bones Day? Noodle Is Setting Today’s Mood.

Millions of people are checking TikTok posts about a pug as a horoscope of sorts to see what kind of day they will have based on […]
October 19, 2021

The ‘TikTok Necklace’ Sparks a Vivienne Westwood Renaissance

Following a social media frenzy, resale sites have seen a spike in searches for the fashion designer’s vintage corsets, jewelry and other items. First came the […]
July 12, 2021

Facebook Wants to Court Creators. It Could Be a Tough Sell.

The social network is aiming to be a destination for creators and their viral memes. But TikTok and YouTube got there first. SAN FRANCISCO — Over […]