TikTok (ByteDance)

January 3, 2024

What’s ‘In’ for 2024? In-and-Out Lists, Apparently.

In the final days of 2023, social media was overrun with tongue-in-cheek predictions for the year ahead from regular people moonlighting as professional prognosticators. Extra-large bags, […]
December 20, 2023

The Year in Social Media

You may have forgotten — or wanted to forget — what happened on the internet in 2023. We’re here to refresh your memory. Algorithms are getting […]
December 20, 2023

The Year in Social Media

You may have forgotten — or wanted to forget — what happened on the internet in 2023. We’re here to refresh your memory. Algorithms are getting […]
December 14, 2023

The North Sea Can Be Scary. But Maybe Not TikTok Scary.

A trend nobody asked for is here: Terrifying videos of unruly waves. High waves fill your field of vision, your palms start to sweat and your […]
December 13, 2023

All I Want for Christmas Is in This PowerPoint Presentation

Some kids are getting more sophisticated with their holiday gift decks, creating a vibe that’s more sales pitch than Santa. Every year, Michelle Miller-McNair asks her […]
December 13, 2023

Hair-Loss TikTok Offers Community, and Dubious Recommendations

Zeph Sanders was 20 when his hair began to fall out. As it thinned from the density of AstroTurf to spare wisps, he hid his head […]
November 21, 2023

Who’s That Wonderful Girl? How “Nanalan’” Found New Success on TikTok

She’s Mona, the puppet heroine of “Nanalan’,” an old Canadian children’s show that has found a new audience on TikTok. “Nanalan’” hasn’t been on TV in […]
November 15, 2023

A Social Media Star at 98

On a recent evening in the West Village of Manhattan, Dorothy Wiggins, a petite 98-year-old woman wearing a dark coat and a pink scarf, left her […]
November 7, 2023

For TikTok, He Asks You to Talk About Your Rolex or Patek

Mike Nouveau has attracted hundreds of thousands of followers with his “Watch Spotting” videos. Dimes Square, an area in the Lower East Side bordered by Chinatown […]
November 6, 2023

What Is ‘Looksmaxxing’?

“Looksmaxxers” are a booming online community creating new terms for age-old insecurities. Skin-care routines, hair care, a good night’s sleep: These are not cutting-edge suggestions for […]