TikTok (ByteDance)

May 25, 2022

‘Old Gays’ Have Millions of Followers on TikTok. Why Retire?

CATHEDRAL CITY, Calif. — Robert Reeves, 78, spends most days lounging by the pool, taking in the low-desert sun with his friends and neighbors. The four […]
May 25, 2022

They Have Millions of Followers and Tons of Fun. Why Would They Retire?

CATHEDRAL CITY, Calif. — Robert Reeves, 78, spends most days lounging by the pool, taking in the low-desert sun with his friends and neighbors. The four […]
May 16, 2022

TikTok Nuns Are Posting About Convent Life

Sisters are joining TikTok to offer a window into their cloistered experiences. “We’re not all grim old ladies reading the Bible,” one nun said. Before she […]
April 20, 2022

Gut Healing Is TikTok’s Latest Trend. Does It Work?

Every few months, like clockwork, hundreds of videos promising tips and tricks to “hack” your gut flood TikTok. In March, influencers pushed shots of aloe vera […]
March 19, 2022

How Candidates Are Using TikTok to Secure Younger Voters

If all politics is theater, Representative Tim Ryan is one of its subtler actors. A moderate Democrat from Ohio’s 13th district who has represented the state […]
February 18, 2022

Dance Class Is in Session: Flail, Get Weird, Unlock Yourself

With collaborators like Miranda July and Evan Rachel Wood, Angela Trimbur stands out among social-media-savvy choreographers whose accessible movement found audiences during the pandemic. You’re going […]
January 26, 2022

Can Hugo Boss Actually Be Cool?

The brand built by selling Wall Street suits is trying to reinvent itself for the post-office age. On a sun-soaked day in Milan last fall, Hugo […]
December 23, 2021

TikTok Made Them Famous. Figuring Out What’s Next Is Tough.

Before Charli D’Amelio became the most popular creator on TikTok — she currently has 132 million followers — she danced on the competitive contemporary-dance circuit in […]
December 8, 2021

The Era of the Celebrity Meal

Fast-food chains are hungry for celebrity partners to drive sales and appeal to younger consumers. The method is working. On a Friday afternoon in the spring […]
November 29, 2021

What Is a ‘Comfort Creator’?

Move over, “Friends.” Turn off “The Office.” The new comforting media is streamers. Among the legions of young people who spend their days watching content creators […]