Advertising and Marketing

September 4, 2017

A Shopping Spree in Hong Kong: The Past and the Future

At a shopping mall here that caters to mainland Chinese tourists, Jayce Zhao veered into a Hublot boutique to inquire about a $24,275 watch that he […]
March 24, 2017

De Grisogono Offers You a ‘Botler’

Artificial intelligence is not something found every day in the jewelry and watch sectors — but then De Grisogono doesn’t consider itself to be one of […]
March 3, 2017

At a Paris Boutique, a Mother-Daughter Team Survives and Thrives

In fashion, business is often a family affair. But even by that measure, Colette, the Paris-based concept store, is an exception. For most mothers and daughters, […]
December 9, 2016

Phenomena: The Tao of Matthew McConaughey

Matthew McConaughey has two movies out this month. In one, he gives voice to an animated koala who organizes a singing contest. In the other, he […]
November 9, 2016

On the Runway: CoverGirl Signs Its First Ambassador in a Hijab

On the Runway By ELIZABETH PATON LONDON — Three weeks after naming the 17-year-old makeup artist James Charles its first cover boy, CoverGirl, one of the […]
April 6, 2016

Model in Gucci Ad Is Deemed ‘Unhealthily Thin’ by British Regulator

By DAN BILEFSKY April 6, 2016 LONDON — The model in the Gucci ad is young and waiflike, her frail body draped in a geometric-pattern dress as she […]
April 5, 2016

The Marketing Power of Sports’ Stars

By RACHEL ARTHUR April 4, 2016 With only four months left before the start of the Summer Olympics in Rio de Janeiro, marketing executives throughout the world are […]