Advertising and Marketing

March 8, 2024

Asian Celebrities Dominate the Front Rows at Fashion Week

K-pop and soccer stars, actresses and singers — the fashion week A-list increasingly hails from South Korea, Thailand and the Philippines. This season, when throngs of […]
March 8, 2024

Asian Celebrities Dominate the Front Rows at Fashion Week

K-pop and soccer stars, actresses and singers — the fashion week A-list increasingly hails from South Korea, Thailand and the Philippines. This season, when throngs of […]
January 13, 2024

FKA Twigs Denounces ‘Double Standards’ After Calvin Klein Ad Is Banned

A British advertising watchdog agency said it was reviewing complaints about a new, similarly steamy Calvin Klein campaign featuring the actor Jeremy Allen White. Shortly after […]
January 6, 2024

Pop-Tarts and Duke’s Mayo Dominate College Bowl Season

A playoff system upended old traditions, but a few minor games still manage to stand out. A vat of mayonnaise was spilled and one giant Pop-Tart […]
November 22, 2023

Let the Real Stretch Marks Rip

Various so-called imperfections now appear so often in ads and images for lingerie that some consumers doubt their veracity. Jeannette Spicer for The New York Times […]
November 22, 2023

Let the Real Stretch Marks Rip

Various so-called imperfections now appear so often in ads and images for lingerie that some consumers doubt their veracity. Jeannette Spicer for The New York Times […]
November 19, 2023

How Targeted Weight Loss Ads Can Haunt Future Brides

When women post about their engagements and upcoming weddings on social media, an unexpected, potentially damaging specter arrives: targeted weight loss ads. After Lauren Aitchison became […]
November 7, 2023

Tissot Says Youth-Oriented Marketing Has Paid Off

The company does not disclose sales, but its chief executive maintains that sporty designs and a video blitz have helped double-digit growth this year. For some […]
November 4, 2023

Why Businesses Are Now Obsessed With the Word ‘Citizen’

If we don’t feel connected to our neighbors, maybe can we buy belonging one latte at a time? Naming a business comes with different motivations: immortalizing […]
October 25, 2023

What Is It About Fan-Made Trailers?

Fan edits — short montages of films and television shows like “Bottoms” and “Succession” set to music — have become a staple of online life. By […]